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Bringing together the rebellious spirits of both British and American countercultures, Fred Perry and Noon Goons have united forces, introducing a unique lineup of four distinctive polo models.
Hailing from California, Noon Goons first caught the eye of industry heavyweights like SSENSE and Dover Street Market in 2016. Their signature relaxed apparel, adorned with graphics drawn from the vibrant Los Angeles surf scene, quickly made waves. Now, they’ve taken Fred Perry’s iconic polo shirt as their blank canvas, forging an entirely unprecedented connection.
“It is an honor to collaborate with Fred Perry, known for its polos and its role in the history of youth culture. Our three polos draw inspiration from the shared roots of Hollywood and London in punk rock music.”
– Kurt Narmore, founder of Noon Goons,
The Fred Perry x Noon Goons collection is available now, on the Fred Perry website.
Photos: Fred Perry / Noon Goons