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Embracing its fundamental principles of structural design, South Korean bases GENTLE MONSTER, has unveiled a paradigm-shifting collection, characterized by audacious contours and a vibrant color spectrum. The 2024 lineup showcases a spectrum of hues, ranging from classic white and silver frames to delicate shades of light pink with whimsical edges. This iteration exudes a more nuanced aesthetic while retaining its unmistakable style. Introducing the Gente Jelly alongside the avant-garde Dada RC6 & Sphere W2 sunglasses, the brand pioneers a fusion of innovation and elegance. Complementing this avant-garde collection is a foray into a futuristic campaign, orchestrated by the visionary lens of the acclaimed photographer Elizaveta Porodina. Renowned for her groundbreaking work with KNWLS’ Julia Fox campaign and Jean Paul Gaultier’s Kylie Jenner collaboration, Porodina lends her creative prowess to craft a visual narrative. Styled by the meticulous eye of Tim Heyduck and curated by Pierre Saint Sever, the collection unfolds against Porodina’s signature surrealism and a distinctive palette, placing female bodies in the spotlight with an enthralling allure.
Photos: GENTLE MONSTER / Elizaveta Porodina