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Lacoste has unveiled the Lacoste Gallery. An art gallery which will focus on equal opportunities which features brand-exclusive prints. All proceeds will be donated to the Lacoste Foundation.
The gallery is a permanent space, where the French brand offers 46 graphic works from the iconic Lacoste archives, such as designs by Robert George, who was the first creative director and creator of the famous Lacoste logo.
The Lacoste Gallery pieces are available in 13 countries and an augmented reality experience accompanies the project, which offers the consumer an online visit inside a virtual gallery where you can preview the works of art displayed on the walls.
Photos: Lacoste