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Moncler unveils the latest campaign for its specialized ski line, Moncler Grenoble, featuring a lineup of prominent athletes including Perrine Laffont, Richard Permin, Xuetong Cai, and Shaun White.
The campaign’s visual narrative, crafted by Jamie Hawkesworth and Benn Northover, captures the protagonists in serene moments post-competition, delving into the factors that sustain their passion and motivation. The collection underscores Moncler Grenoble’s commitment to creating technically advanced, high-performance garments that meet elevated standards of beauty and quality. Included in the collection are an array of outerwear pieces, along with goggles, helmets, skis, snowboards – one of them in collaboration with Shaun White’s brand, WHITESPACE – and diverse mountain gear.
Adding to the excitement, Moncler announces the inauguration of an exclusive Moncler Grenoble store in the heart of St. Moritz. Nestled in one of the Alps’ most prestigious luxury shopping destinations, the store aspires to redefine the essence of Moncler Grenoble.
The new Moncler Grenoble collection is available now, on the Moncler website, and select physical stores.
Photos: Moncler