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With a collaboration that signifies the essence of British culture and pays homage to the birthplace of the renowned sports brand, a spotlight is cast upon a rich legacy of innovation. This unique collaboration, redefining conventional ambassadorial partnerships, unfolds against the majestic backdrop of the Alps, capturing the spirit of the endeavor. A campaign, set amidst the breathtaking landscapes, features Ama Lou delivering soul-stirring renditions of her acclaimed songs, including the poignant ‘I Came Home Late.‘ This cinematic presentation not only underscores the lyrical vulnerability but also signifies the profound artistic evolution of the talented artist. A harmonious blend emerges, weaving an emotional tapestry between art and nature, a testament to Salomon Sportstyle’s unwavering commitment to marrying functionality with design excellence encapsulated in the resurgent Speedcross 3 silhouette. Marking its triumphant return this year, the iconic style undergoes a transformative revival, resonating with a community of creators driven by boundless self-expression and collective empowerment.
Photos: Ama Lou / Salomon