Through an innovative partnership with Fortnite, Nike is revolutionizing the intersection of digital and physical experiences by offering immersive encounters and collectibles.
At the heart of this collaboration lies the Airphoria Island, an exciting addition within the Fortnite universe that captures the essence of Air Max, through a captivating cityscape, waiting to be explored. This virtual island showcases five iconic “Air Max Grails” – the Air Max 1, Air Max 97, Air Max TW, Air Max Scorpion, and Air Max Pulse – each of which can be collected, rewarding players with the exclusive Air Max 1 ’86 Back Bling.
Adding to the excitement, the collaboration brings forth two brand new outfits within the game: Airie and Maxxed Out Max. These virtual characters embody the distinctive elements that define the Air Max line, seamlessly blending them into the immersive world of Fortnite.
Not limited to the digital realm, Nike also unveils a captivating “Airphoria” collection of limited-edition T-shirts, featuring motifs inspired by the collaboration. These unique and stylish garments are now available for purchase exclusively on Nike’s platform, with prices ranging from $35 USD to $40 USD.
As an extra treat, players are given the opportunity to connect their Epic Games and Nike accounts, unlocking a special achievement on .SWOOSH. This achievement grants them exclusive early access to the upcoming virtual .SWOOSH Air Max collection, offering an exciting glimpse into what the future holds for this dynamic partnership.