Awake NY and Badfriend has teamed up. This alliance is a meeting of minds and cultures, with both labels finding common ground in their Latin heritage. The crown jewel of this capsule is undoubtedly the soccer jersey, a nod to the vibrant Liga MX aesthetic.
Decked out in black and white or red and blue, these jerseys proudly display the “team sponsor,” Tequila Julio. But that’s not all. The collection also boasts a lineup of graphics, hoodies, a leather belt that screams urban edge, and an embroidered New Era 59Fifty cap. Every piece is a testament to the synergy between Awake NY’s city grit and Badfriend’s laid-back vibe.
For the early birds, the first 25 New York and 100 Los Angeles shoppers will snag a free pair of Badfriend Star Jeans with their purchase. The full collection will hit the virtual shelves of Badfriend’s webstore soon after.
Photos: Awake NY / Badfriend