BIG

The media giant VICE, has announced that they have teamed up with renowned Danish architect company, Bjarke Ingels Group (BIG) – who will design a virtual headquarter in Decentraland, called Viceverse. The new HQ will serve as a virtual base for VICE’s creative agency Virtue, and give them an online presence, when collaborating with their big-name-clients, such as: Logitech, L’Oreal and Coca-Cola.

In an interview with campaign, Creative director of Virtue Morten Grubak said: “It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big-scale campaign. That’s why we set up an office,” […] ” “It’s not about just getting in there and planting a flag, we wanted to do it in style with aesthetics and ideas when creating, so we teamed up with BIG.”

Photos: VICE / Bjarke Ingels Group (BIG)