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    VICE x Bjarke Ingels Group Launch Viceverse in Decentraland

    by OVERSTANDARD March 6, 2022
    written by OVERSTANDARD

    The media giant VICE, has announced that they have teamed up with renowned Danish architect company, Bjarke Ingels Group (BIG) – who will design a virtual headquarter in Decentraland, called Viceverse. The new HQ will serve as a virtual base for VICE’s creative agency Virtue, and give them an online presence, when collaborating with their big-name-clients, such as: Logitech, L’Oreal and Coca-Cola.

    In an interview with campaign, Creative director of Virtue Morten Grubak said: “It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big-scale campaign. That’s why we set up an office,” […] ” “It’s not about just getting in there and planting a flag, we wanted to do it in style with aesthetics and ideas when creating, so we teamed up with BIG.”

    Viceverse by VICE & Bjarke Angels Group (BIG)
    Viceverse by VICE & Bjarke Angels Group (BIG)

    Photos: VICE / Bjarke Ingels Group (BIG)

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