Bruno Mars and Lacoste has come together to introduce the new lifestyle brand Ricky Regal, Bruno’s alter ego as a designer. The sporty – premium spirit that defines Lacoste is reflected in images that combine different concepts in a Lookbook that features Method Man, Anderson Pak and Bruno himself.
“Lacoste was the first and only brand to tell me, ‘Bruno, you can do whatever you want, and for that, I feel very lucky.”– Bruno Mars
The beginnings of this collaboration started in Los Angeles, where Bruno Mars met the creative director of Lacoste, Louise Trotter.
Collaborating with Bruno and delving into his imagination has been quite an adventure, he has a very clear vision of what he wants: from the concept to the fitting of the garments.”– Louise Trotter
The Lacoste x Ricky Regal will be released on March 5 on the Lacoste website.