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OVERSTANDARD – Culture & Creativity
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Dajlien

    FASHION

    IKEA Presents First Ever Sports Collection With DAJLIEN

    by OVERSTANDARD December 11, 2023
    written by OVERSTANDARD

    IKEA has introduced its first athletic collection, featuring a curated assortment of items tailored for exercising at home or on the go.

    Presenting the DAJLIEN collection, the focus is on creating products suitable for both home and outdoor workouts. Sporting a vibrant color palette of yellow, mint green, and teal, the DAJLIEN collection seeks to revolutionize the fitness experience with comfortable, intelligent, and versatile items that are user-friendly, easy to store, and transport. Designed to seamlessly integrate with home decor, these multifunctional pieces aim to challenge the notion that exercise equipment tends to be bulky and clashes with interior aesthetics.

    Borne out of a distinctive vision cultivated by observing homes in New York, Chicago, London, and Shanghai, this new collection addresses the common issue of exercise products not aligning with home decor. Offering adaptable solutions through versatile products, the DAJLIEN collection provides a range of pieces that double as both workout equipment and stylish design elements.

    Included in the DAJLIEN collection are items such as the DAJLIEN storage bench, drawing inspiration from vintage gym equipment, the DAJLIEN mat, and products designed for post-workout relaxation, including an air purifier, yoga band, knee pads, massage ball, and a portable Bluetooth speaker. The assortment extends to practical accessories like a fanny pack, a lightweight mesh bag, a rubberized towel, and a Bluetooth speaker, all designed for convenient portability.

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    A post shared by IKEA (@ikea)

    View this post on Instagram

    A post shared by IKEA (@ikea)

    Photos: IKEA

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    December 11, 2023 0 comment
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