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OVERSTANDARD – Culture & Creativity
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Emily Oberg

    FASHION

    Sporty & Rich x Hotel du Cap-Eden-Roc

    by OVERSTANDARD July 13, 2023
    written by OVERSTANDARD

    The collection comprises of 25 meticulously crafted pieces that exude a sense of elevated luxury, showcasing a range of classic Sporty & Rich silhouettes. T-shirts, sweatshirts, and terry polo shirts capture the essence of lounge wear, while striped pajama sets and boxer briefs draw inspiration from vintage hotel designs.

    Paying homage to the timeless charm of the Hotel du Cap-Eden-Roc and its Napoleonic-style residence, the collection draws inspiration from the surrounding pine forest, the sparkling swimming pool, and the vibrant rose gardens. The color palette elegantly incorporates shades of beige, blue, off-white, and navy, complemented by the brand’s iconic logos.

    “I have always been fascinated by the photos of the Hotel du Cap-Eden-Roc from the 1970s. They represent a level of elegance and chic that is simply unparalleled. These photos of Slim Aarons at the Hotel du Cap have become a mood board for my life and for our brand. We are very proud to collaborate with this iconic establishment on a collection of luxury pieces inspired by the hotel: from terry cloth ensembles to classic cotton fleece pieces and the preceptive pajama sets, everything you need for a stylish stay at the finest hotel,” 

    – Emily Oberg, founder of Sporty & Rich

    The Sporty & Rich x Hotel du Cap-Eden-Roc collection, Is available now, on the Sporty & Rich website,

    Photos Sporty & Rich

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