The legendary Italian sportswear brand Kappa has announced a new partnership with the Spanish eSports club MAD Lions.
The Italians become the apparel and merchandise sponsor of the team, where they will develop a lifestyle line. The economic terms or the duration of the contract have not been disclosed.
Kappa is the latest sportswear brand to enter the gaming scene, where Nike, adidas and Puma are already sponsoring other E-sports teams.