Copenhagen based clothing brand Les Deux and soccer club F.C. Copenhagen, have just announced a new 3 year partnership, that gives “both staff, players and fans, a new opportunity to represent the club off the football field“, so the collection will be centered around more casual clothing.
This is not the first time these two collaborate. The Copenhagen duo also teamed up back in 2015, when Les Deux designed the third jersey for the club, and then last year, when Les Deux created a collection for the clubs fans.
“It is with great pride that we present the partnership with Les Deux, with whom we have had a good and close relationship with for a long time. like us, the brand originates from Copenhagen, and we share great international ambitions, while we have some common values around always being at the forefront and developing ourselves to fulfill the great ambitions. We will move the framework for this type of fire partnership in a direction that we are convinced will delight our fans, who we have thought about a lot, during our joint plans with Les Deux.”
– Jacob Lauesen, CEO of F.C. Copenhagen
“A partnership with Scandinavia’s largest club and a consistent international representative of Danish football, is a partnership that gives great meaning and value to the journey we ourselves are on in Les Deux. Besides that, we think it’s an interesting opportunity to create a partnership that also has a great value for the club’s fans and to activate Les Deux within an area that we do not see exploited in so many other places; life as a fan and playing off the football field. Les Deux is built on a constant desire to develop and push the bar for the possible, but with a focus on an inclusive culture rooted in our employees. In the same way, we want to focus on how both staff, players and fans always – even when the lights are off – play an important role in constantly chasing ambitions and new goals on behalf of the club. It is an exciting partnership for us, which we are very much looking forward to being a part of and developing over the next three years. ”
– Andreas Von Der Heide, founder of Les Deux
The F.C. København x Les Deux collection will be released February 14, on the F.C. København website, and from February 20, in the fan shop of the stadium.
Photos: Les Deux / F.C. København