G-Star Raw has unveiled a pivotal development in its ongoing creative evolution by appointing Rushemy Botter and Lisi Herrebrugh, the visionary co-founders and creative directors of the acclaimed fashion label Botter, as its new creative directors. This marks the first time the brand has filled this role since 2018, signaling a bold step forward in its artistic and strategic direction. The announcement comes two years after G-Star Raw was acquired by WHP Global, a global brand management firm, which has set the stage for a transformative era for the company.
Botter and Herrebrugh, celebrated for their innovative and socially conscious approach to fashion, are already hard at work preparing their highly anticipated debut collection, which will be showcased at the prestigious Paris Fashion Week in January. Their appointment heralds the start of a new chapter for G-Star Raw, one that promises to infuse the brand with fresh perspectives and creative energy. The duo’s unique design philosophy, which often blends bold aesthetics with cultural and environmental narratives, is expected to leave a distinctive imprint on the brand, aligning with WHP Global’s vision to revitalize G-Star Raw and position it as a forward-thinking leader in the global fashion landscape.
This move underscores G-Star Raw’s commitment to embracing new voices and redefining its identity in the competitive fashion industry. As the brand prepares for this significant transition, the fashion world eagerly awaits how Botter and Herrebrugh will reinterpret G-Star Raw’s iconic denim heritage while pushing the boundaries of contemporary design.
Photos: Pieter Hugo