The good folks over at Fred Perry and Goodhood, has linked up for a capsule collection that celebrates the identity and culture of the British brand. For this occasion, they have reviewed two of the brand’s classic pieces, the polo shirt and the fishtail parka, with the slogan “Think about what you think“.
The collaboration stems from a conversation between GoodHood Creative Director John Tate at Fred Perry headquarters discussing the world and the values that both parties share about the London subculture, the importance of quality products and inclusivity in today’s culture.
“We share a concern about how social networks are polarizing societies at a time when the functions of the human brain are being compromised by technologies. We feel that the best advice that you could say to yourself today is to think about what you think ”. Kyle Stewart, co-founder of Goodhood.
– Kyle Stewart, Co-Founder of Goodhood
The Fred Perry x Goodhood collection is available now, on the Goodhood website, and physical store.
Photos: Fred Perry x Goodhood