Lululemon, the innovator of athleisure, has chosen Jonathan Cheung, for the role of Global Creative Director. Cheung, known for his consulting roles at distinguished firms like GAP and Pangaia, as well as his tenure as Vice President of Design at Levi’s, now spearheads a groundbreaking approach to the brand’s creative direction. His mandate includes the establishment of an entirely new paradigm in the realm of product design.
In tandem, Lululemon reveals the inception of a novel position within the company – the Vice President of Design for outerwear. This significant role will be assumed by JJ Collier, the visionary founder of Collier Brands, leveraging his extensive 20-year background in diverse design capacities at renowned brands including Ralph Lauren and Salomon.