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OVERSTANDARD – Culture & Creativity
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Land Cruiser

    FASHION

    HUF Hits the Trails with Land Cruiser

    by OVERSTANDARD August 16, 2024
    written by OVERSTANDARD

    HUF is once again hitting the accelerator on its partnership with Toyota, this time trading racetracks for rugged terrain. After their initial foray into the world of high-performance with Toyota Racing Development, the two brands are now embarking on a new adventure, paying homage to the iconic Land Cruiser.

    Drawing inspiration from the vehicle’s storied legacy, the collection is a time capsule of sorts, resurrecting vintage advertisements and emblematic imagery. The result is a lineup of apparel that captures the spirit of exploration, featuring pieces like a patch-adorned bomber jacket and a range of graphic-laden tees, sweatshirts, and headwear.

    Get ready to ignite your wardrobe. The new HUF x Land Cruiser collection launches August 23rd.

    Photos: HUF

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    August 16, 2024 0 comment
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Recent Posts

  • In Conversation with Willehad Eilers on His New Book, Sex Master
  • Comme des Garçons Brings Yukio Nakagawa’s Radical, Rotting Florals to Dover Street Market Paris
  • Chitose Abe Dissects American Workwear for the Latest Levi’s x sacai Drop
  • Stone Island Turns Selfridges Into a Holy Temple of Vintage Archive Culture
  • Miles Greenberg Enters the Canon of Black Representation Alongside Kerry James Marshall

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OVERSTANDARD – Culture & Creativity
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