Tyler, The Creator, has chosen an innovative approach to unveil his latest creation, opting for an animated video featuring Mavericks Carter, Lil Yachty, Anwar Carrots, and Tyler himself.
Renowned as one of the most influential creatives of our era, Tyler Gregory Okonma‘s imaginative prowess knows no bounds. Whether in front of or behind the camera, he consistently delivers groundbreaking projects. This time, he steps into both roles to introduce the second season of le FLEUR*, his globally acclaimed apparel brand that has left an indelible mark through notable collaborations with Lacoste, Vans, Converse, and more.
For this unveiling, the versatile artist has crafted an engaging and playful video narrative depicting a collision between a school bus and a vehicle, synchronously revealing the garments from the ‘For The Sunseekers’ collection. Set against the scorching backdrop of a desert, perfectly echoing the proposal’s title, the alluring designs unfold, encompassing down jackets, varsity jackets, cardigans, knitted jumpers, tailored sets, sweatshirts, shirts in an array of colors and prints, board skirts, berets, scarves, caps, and more.
The eagerly anticipated le Fleur* second season is scheduled for a debut on December 9, at the brand’s physical stores, followed by availability on the official website on December 13.