Aimé Leon Dore founder Teddy Santis has been named Creative Director of New Balance’s Made in USA range.
Aimé Leon Dore and Reebok have a long history of succesful collaborations and the decision to select Santis as Creative Director seems obvious, given the designer’s involvement in the management of the brand’s pieces, notably reviving the P550, 827 and 850 from the archives. Teddy Santis will begin his mission as creative director in 2022.
I’m beyond proud, honored and humbled to announce my Creative Director role at New Balance MADE in USA starting 2022. To my family, my ALD team and to everyone who has supported me along the way, this is all a reflection of you and how you’ve inspired me. Thank you to the NB team for trusting me with what I believe is the soul of the brand. I look forward to sharing more behind this campaign and what it represents for our partnership
– Teddy Santis
Photos: Teddy Santis