PSG

For the second consecutive year, the Paris Saint-Germain, in collaboration with their sponsor GOAT, an online hub for opulent apparel, footwear, and accessories, presents the return of “People of Paris.”

This innovative campaign seeks to honor not only athletes but also fans and the diverse Parisian community, all bound together by their shared enthusiasm for football, fashion, and culture. The lineup showcases a mix of individuals, spanning the club’s history – from iconic figures like Ronaldinho to current stars like Kylian Mbappé, Warren Zaïre-Emery, Ousmane Dembélé, Nuno Mendes, Randal Kolo Muani, and Kang-in Lee. Joining them are prominent figures from various cultural domains, including Blood Orange, Sarah Andelman, Jenn Abeyratne, Edmond Luu, Johanna Tordjman, Dinos, Mory Sacko, and Fatou Diawara.

Sen Sugano, Chief Brand Officer of GOAT Group, expressed, ‘When we initially introduced People of Paris, we found inspiration in the vibrant Parisian community and the shared bond uniting these individuals—their profound love for the city and Paris Saint-Germain. This year, we’re delving even deeper into this connection, emphasizing the impactful influence of PSG, the club’s devoted fans, and the city of Paris on the global stage in sports, fashion, and style.’

Beyond the captivating visual campaign, Paris Saint-Germain and GOAT are set to reintroduce the 2015-16 season jersey in collaboration with Colette. Additionally, an exclusive selection of merchandise will be made available solely through GOAT, offering fans a unique opportunity to be part of this extraordinary celebration.