Italian based, ROA, seeks inspiration from its heritage and early beginnings as it unveils a groundbreaking campaign to coincide with the release of its upcoming Spring / Summer 2024 collection.
“Roots are what connect us to space and time. They serve as an anchor to our origins, establishing a sense of identity in an ever-changing world. The Spring/Summer 2024 collection from ROA represents a revisiting of the fundamental principles of the brand’s technique and philosophy, and a celebration of ROA’s origin”
– ROA
The visual narrative for the campaign unfolds through the lens of photographer Anders Edström, known for his exploration of the subject’s interplay with space, memory, and time. The backdrop for this artistic journey is the captivating setting of Hotel Briol, providing a unique and evocative backdrop to showcase the brand’s deep-rooted connection to its origins.
Photos: Anders Edström