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    ASICS Presents the New Gel-NYC “OBI” in Collaboration with Sneakmart and Stan Birch

    by OVERSTANDARD October 3, 2024
    written by OVERSTANDARD

    ASICS has teamed up with Sneakmart and French artist Staniflou to create a new version of the GEL-NYC sneaker. The result is the GEL-NYC “OBI“, a shoe inspired by a Japanese rabbit named “OBI” who becomes a judo master. The sneaker features a white and cream color scheme with pistachio green accents, and a fur fabric overlay on the ASICS logo. Each pair also comes with special laces and a gold leaf Sneakmart logo. The GEL-NYC “OBI” is limited to 200 units and will be available for purchase on October 6 through the Sneakmart app.

    Photos: ASICS

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  • Saint Laurent Babylone Turns Jacques Villeglé’s Torn Street Art Into Underground Luxury
  • Wax on, storm off: How The North Face is Bringing Back Old-School Weatherproofing
  • Haruki Murakami’s Surreal, Jazz-Soaked Universe Descends on London
  • Taryn Simon Takes over the Guggenheim Rotunda to Unravel State Power, Bureaucracy, and Secret Histories
  • Moncler Dives Into its Alpine Vault for Re/Icons 2026, Premiering Cinematic Film Bianco

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