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Sneakmart

    FASHION

    ASICS Presents the New Gel-NYC “OBI” in Collaboration with Sneakmart and Stan Birch

    by OVERSTANDARD October 3, 2024
    written by OVERSTANDARD

    ASICS has teamed up with Sneakmart and French artist Staniflou to create a new version of the GEL-NYC sneaker. The result is the GEL-NYC “OBI“, a shoe inspired by a Japanese rabbit named “OBI” who becomes a judo master. The sneaker features a white and cream color scheme with pistachio green accents, and a fur fabric overlay on the ASICS logo. Each pair also comes with special laces and a gold leaf Sneakmart logo. The GEL-NYC “OBI” is limited to 200 units and will be available for purchase on October 6 through the Sneakmart app.

    Photos: ASICS

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Recent Posts

  • Deniz Kaptan on Devotion, Reinvention and the Art of Being Seen
  • Denim Tears Turns André Leon Talley, Basquiat, and André Walker Into Wearable Memory
  • Lorenzo Roncaglione on Marginality, Discomfort and Imperfection
  • Yoshitomo Nara Brings His Beautifully Defiant Inner Worlds to Chelsea
  • Yohji Yamamoto Turns a 1930s Bamboo Chair Into an Object of Black Silence

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OVERSTANDARD – Culture & Creativity
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