Ye, in collaboration with his agent André Bodiford, has created a company named Mascotte Holdings Inc. This company has taken a step towards trademarking a product called “YZY SOCK SHOES.” On May 4, Mascotte Holdings Inc. filed the necessary documents with the U.S. Patent and Trademark Office, specifying the product as “Socks; socks with leather soles.”
The rapper, known for his controversial persona, was initially seen sporting his YEEZY SOCK SHOES and leggings shortly after the surprise SEASON 10 presentation of YEEZY, in Los Angeles on May 1. More recently, photographs have surfaced of him walking alongside his wife, Bianza Censori, who was also donning MMA shin guards. Interestingly, he opted to forgo traditional shoes and instead wore only socks as footwear.