sustainability

Italian brand Diesel is especially known for their jeans, and the importance of sustainable production is also pressing in that part of the clothing industry.

Diesel’s new summer collection introduces a number of jeans carrying the ‘Made in Italy’ label, but they are not just made in Italy.

Diesel has used a number of innovative techniques that significantly reduce the amount of water and chemicals in the denim production process, two elements that are among the biggest culprits when it comes to climate-friendly jeans production.

The amount of water in production has been reduced by 40% compared to conventional production methods, and the chemicals for post-treatment have been reduced – and only GreenScreen certified products are used in the process.

The sustainable jeans are launched with two men’s models and one for women

Photos: Diesel / Instagram