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OVERSTANDARD – Culture & Creativity
Tag:

Tag Heur

    LIFESTYLE

    Fragment Design x Tag Heur Collaborate on Limited Edition Watch

    by OVERSTANDARD June 20, 2020
    written by OVERSTANDARD

    Fragment founder Hiroshi Fujiwara has once again collaborated with Tag Heur. This time the designer has been inspired by motorsports and particularly by TAG Heuer’s C-Case models from the 1960s and 1970s.

    Limited to just 500 pieces, the watch has been reduced to the bare essentials, featuring a black dial with two embossed sub-meters, contrasted with white letters and logos on the watch face. The red details used in the indexes and the central handle stand out.

    Fragment x Tag Heur

    The back of the bezel features a circular red sapphire glass window, with the classic fragment design logo and a limited edition engraved number from 1 to 500. Another new feature is a five-row steel bracelet with a clasp. butterfly fold-out, an exclusive addition to the model.

    Redesigning this TAG Heuer chronograph watch gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional touch with the red bottom of the case, which reflects one of the colors of the brand logo and also gives it a completely new and evolved character.

    – Hiroshi Fujiwara

    The exclusive watch will be available to pre-order at the TAG Heuer web store and select locations on July 27

    Fragment x Tag Heur
    Fragment x Tag Heur
    Fragment x Tag Heur
    Fragment x Tag Heur
    Fragment x Tag Heur

    Photos: Fragment x Tag Heur

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