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OVERSTANDARD – Culture & Creativity
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Toogood

    FASHION

    Carhartt WIP x Toogood

    by OVERSTANDARD June 10, 2022
    written by OVERSTANDARD

    The iconic American brand Carhartt WIP have teamed up with UK based clothing brand Toogood, for a unisex collection with sculptural lines and materials with unique surfaces. The collection arrives in the form of a shirt, two jackets, pants, a jumpsuit and a T-shirt. Co-branding is present on the high quality garments, that are made from Dearborn Canvas organic cotton and the lighter Utah Canvas cotton.

    “This collaboration has been a natural fit for both brands,” (…) “Carhartt WIP’s history of altering historic workwear is a perfect fit for Toogood’s nod to the trades and workwear, reimagined and sculpted with artistic freedom.’’

    “Carhartt WIP gave us permission to cut and reshape these archetypal utilitarian products and tie them more into a sculptural Toogood setting. Combining our aesthetics and cut style with Carhartt WIP’s skill and buildability has been a source of pride for us, resulting in an affordable, durable and iconic product.”

    – Erica Toogood, co-founder of Toogood

    The Carhartt WIP x Toogood collection is available now, on the Carhartt WIP and Toogood websites and select retailers.

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    A post shared by Carhartt Work In Progress (@carharttwip)

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    A post shared by Carhartt Work In Progress (@carharttwip)

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    A post shared by Carhartt Work In Progress (@carharttwip)

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    A post shared by Carhartt Work In Progress (@carharttwip)

    Photos: Toogood / Carhartt WIP / Lara Angelil

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