A fusion of athleticism and avant-garde, this collection redefines the boundaries of fashion and performance. Encompassing ready-to-wear for both genders, sneakers, bags, jewelry, sunglasses, and accessories, this partnership is brought to life through the lens of renowned photographer and videographer, Joseph Kadow.
In a mesmerizing blend of motion and stillness, models Léa and Gedeon glide effortlessly, their movements echoing the dynamic spirit of sports advertising. Yet, this isn’t your ordinary campaign. A surreal twist elevates the familiar, injecting a dose of the unexpected. Still-life imagery complements the moving sequences, showcasing pieces that seamlessly intertwine Under Armour’s technical prowess with Balenciaga’s avant-garde vision.
Iconic logos merge and morph, invading badges, prints, and embroidery, alongside Balenciaga’s signature Loop Sports Icon. A nylon tracksuit jacket defies expectations, transforming into a denim jacket with a simple zip. Soft jersey and fleece interiors offer both comfort and versatility, allowing for multiple styling options within a single garment.
Footwear takes center stage with co-branded editions of the iconic Balenciaga Runner, 3XL, and the new Hyper Sneaker. These designs embody the technical mastery of Under Armour and Demna’s relentless pursuit of luxury sports footwear. Anatomical silhouettes hug the foot like a second skin, while glossy panels and intricate details blend the DNA of both brands.
Silver-plated jewelry reimagines the UA logo as bold, chunky chokers and hoop earrings. Sunglasses, with their futuristic monobloc design and ergonomic nose bridge, wrap around the face in a captivating embrace.
Bags and accessories push the boundaries of transformation. A hooded tote morphs from sweatshirt to shoulder bag, while backpacks crafted from shiny leather or recycled nylon showcase Balenciaga’s signature deconstructed aesthetic, with washed, perforated, and distressed finishes.
Photos: Joseph Kadow / Balenciaga