The giant behind brands such as Vans, Levi’s, Timberland, North Face and Dickies etc… VF Corporation have acquired the worlds most hyped brand Supreme for $ 2.1 billion dollars.
The founder of Supreme James Jebbia will continue as CEO, so the brand will stay close to its roots.
What can this purchase mean for the future of Supreme ? Supreme already has a lot of collaborations with VF brands, so it’s probably safe to say that we can expect to see more collaborations with more of their brands
What do you think about this purchase? Do you think it will make Supreme even bigger and better? Or are they selling out? For more information about this purchase, check out VFC’s website: vfc.com/supreme