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Luxury conglomerate LVMH has made a strategic investment in Swedish menswear brand Our Legacy, through its venture capital arm, LVMH Luxury Ventures. While the exact financial details of the deal remain undisclosed, this move underscores LVMH’s commitment to backing promising emerging brands.
Founded by a trio of designers—Jockum Hallin, Cristopher Nying, and Richardson Klarén—Our Legacy has carved a niche for itself by reimagining classic menswear with a contemporary twist. The brand’s signature aesthetic, blending timeless silhouettes with innovative details, has resonated with a global audience.
This investment follows LVMH’s 2022 backing of Aimé Leon Dore, solidifying Our Legacy’s position as the second menswear brand to receive support from the luxury giant in recent years. LVMH Luxury Ventures has a history of backing brands with distinctive propositions, including Gabriela Hearst and Stadium Goods.
Our Legacy has experienced significant growth in recent years, with sales doubling for three consecutive years, reaching €40 million in the last financial year. The fresh capital infusion will fuel the brand’s expansion plans, with new projects and store openings slated for key cities like Paris, New York, Los Angeles, Shanghai, Tokyo, and Hong Kong. The brand is set to open its first flagship store in Paris in 2025.
Despite the influx of investment, co-founder Jockum Hallin emphasized that the move is not driven by immediate financial needs. “We have solid profitability,” he explained. “This investment is about future-proofing the brand and building the next chapter of Our Legacy.”
Julie Bercovy, CEO of LVMH Luxury Ventures, expressed enthusiasm for the partnership, highlighting Our Legacy’s status as “the epitome of the ‘cool’ movement.”
Hallin assured fans that LVMH’s investment won’t alter the brand’s core identity. “We’re not going to stop doing what we do,” he stated, noting the enduring popularity of their classic designs. The investment will be used to fund special projects, creative initiatives, and talent acquisition, strengthening the brand’s internal structure and global footprint.