Peter Do Steps Down as Creative Director of Helmut Lang

The creative’s brief tenure at Helmut Lang has come to an end. Despite initial buzz, his collections failed to resonate with critics and consumers. This adds to the growing trend of short-lived designer appointments in the fashion industry, as seen with Peter Hawkings at Tom Ford and Walter Chiapponi at Blumarine. As Helmut Lang searches for its next creative director, the question remains: Can the brand finally find its footing and redefine itself.

“I want to express my gratitude to my team at Helmut Lang, who have been essential in supporting my vision. It has been an incredible journey to be entrusted with continuing the legacy of Helmut Lang,” the designer stated in a press release.“

Peter Do

Photo: Victor Virgile/Gamma-Rapho/Getty Images