Admiral Sporting Goods Co. SS23 “Flick to Kick”

by Rubén Palma
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Founded in 1914, the iconic English sports brand, Admiral Sporting Goods Co. has presented a lookbook for their new collection, which was styled and art directed by Robbie Seneschall. The collection, dubbed, “Flick to Kick”, arrives with an extensive jersey programme, alongside the introduction of new flagship styles in a range of seasonal colours. Dye techniques and twists on classic fabrications are explored in depth, resulting in a range of garments that both look and feel vintage, without affecting the quality.

The seasonal lookbook draws inspiration from classic table top football games, resulting in a modernised reimagining of much loved household pastimes. The static poses struck by the models imbue a sense of timelessness, whilst showcasing the ease of movement and adaptability of the garments in the collection. 

The Admiral Sporting Goods Co. “Flick to Kick” SS23 collection, is available now on the Admiral Sporting Good Co. website.

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