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OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
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Culture & Creativity

    FASHION

    ASICS Presents the New Gel-NYC “OBI” in Collaboration with Sneakmart and Stan Birch

    by OVERSTANDARD October 3, 2024
    written by OVERSTANDARD

    ASICS has teamed up with Sneakmart and French artist Staniflou to create a new version of the GEL-NYC sneaker. The result is the GEL-NYC “OBI“, a shoe inspired by a Japanese rabbit named “OBI” who becomes a judo master. The sneaker features a white and cream color scheme with pistachio green accents, and a fur fabric overlay on the ASICS logo. Each pair also comes with special laces and a gold leaf Sneakmart logo. The GEL-NYC “OBI” is limited to 200 units and will be available for purchase on October 6 through the Sneakmart app.

    Photos: ASICS

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Recent Posts

  • Who Decides War Wraps its Fall/Winter 2026 Chapter With Heavy-Duty Outerwear and Hand-Distressed Denim
  • The North Face and Cecilie Bahnsen Collide Alpine Utility with Romantic Haute Couture for Their Fourth Collaboration
  • Vibram FiveFingers Engineers the Ultimate Alpine Toe-Shoe with the Waterproof ‘Trailope WP’
  • Yohji Yamamoto to Receive the British Fashion Council’s Outstanding Achievement Award in London
  • Dubai Design Week Returns for its 12th Edition to Map the Future of Regional Creative Exchange

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OVERSTANDARD – Culture & Creativity
  • FASHION
  • ART & DESIGN
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  • ARTICLES
  • PHOTOGRAPHY