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With the festival season officially underway, Burberry creative director Daniel Lee leans into nostalgia to spotlight the enduring bond between British music, ’90s aesthetics, and a summer overflowing with musical events. This latest campaign captures a uniquely British spirit, blending fashion and music culture with a raw, authentic energy.
Shot by Drew Vickers, the portraits exude Burberry’s signature style of calculated authenticity, offering intimate glimpses of iconic figures such as Liam Gallagher, who appears alongside his children Lennon, Molly, and Gene—a new generation entering the worlds of music and fashion. The cast also includes other cultural powerhouses like Goldie, Alexa Chung, Cara Delevingne, Loyle Carner, Chy Carter, and John Glacier, all shown in festival settings—whether backstage, in the mud, or camping, evoking the unmistakable vibe of Glastonbury.
The accompanying collection is engineered for festival survival, drawing directly from the campaign’s message. It includes Highland bags with reinforced finishes, packable capes, Harrington jackets, and functional parkas, alongside rubber boots and Potter clogs—a weatherproof wardrobe built for long hours of live music under unpredictable skies.
Photos. Burberry