Presenting a captivating glimpse into their SS23 collection, the esteemed workwear brand Carhartt, pays tribute to the vibrant spirit of New York through an editorial that exudes a nostalgic and retro ambiance.
Titled “Boroughs,” this editorial showcases the transformation of Carhartt’s WIP styles through a series of evocative, grainy images captured by photographer D’Andre Williams against the backdrop of downtown New York. The iconic landmarks of the city, including the 125th Street subway station in Harlem, brick walls, and apartment stairwells, create a sense of nostalgia, further enhanced by the choice of film format.
The editorial highlights the resurrection of Carhartt’s archival pieces, such as the revered “OG Chore Coat” and the timeless “Simple Pant,” now reimagined in black denim with eye-catching triple-stitched accents. Additionally, the “Women’s OG Michigan Coat” undergoes a delightful transformation, appearing in a soft blue denim with a washed effect.
Going beyond these iconic references, the collection also features pieces from the esteemed “Alma” category, which has been a part of the brand’s repertoire since 1994. These pieces ingeniously repurpose two of Carhartt’s founding fabrics to create oversized, lightweight, and contemporary garments, including vests, jackets, and pants.
Immerse yourself in the artful fusion of heritage and modernity, as Carhartt unveils its SS23 collection, paying homage to New York’s timeless allure through a mesmerizing editorial journey.