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Comme des Garçons, is a renowned avant-garde fashion brand, was founded by Japanese designer Rei Kawakubo in Tokyo in 1969. Known for its innovative and unconventional approach to fashion, the brand has consistently pushed the boundaries of design and challenged traditional concepts of beauty. Rei Kawakubo’s unique vision has made Comme des Garçons a symbol of creativity and nonconformity in the fashion industry. The brand’s name, French for “like boys,” reflects its androgynous and gender-blurring aesthetic, showcasing a commitment to redefining the norms of contemporary fashion. Over the years, Comme des Garçons has expanded its influence globally, earning a reputation for its conceptual designs, collaborations, and avant-garde runway presentations.
Over the years CDG has established a significant and dedicated cult-following within the global streetwear and fashion subcultures. Part of the reason for this, is as mentioned earlier, the brands unconventional and avant-garde approach to fashion design. Rei Kawakubo, consistently pushes boundaries and challenges traditional fashion norms.
This comes to light in their collections, which often convey a deeper artistic message. The brand’s runway shows and clothing pieces are seen as artistic statements, provoking thought and discussion. This innovative design and artistic dimension appeals to a subculture of individuals who see fashion as a form of creative expression.
CDG also releases limited edition pieces and collaborations, with a wide range of artists, designers, and brands, including Nike, Supreme, and Converse, among others. These limited edition drops and collaborations, not only introduce CDG to a broader audience but also create a sense of exclusivity, rarity, and anticipation among fans. This scarcity drives demand among collectors and enthusiasts who value unique and hard-to-find fashion items. CDG’s influence on streetwear culture is also significant. The brand’s unconventional designs have inspired streetwear designers and enthusiasts, contributing to its appeal within this subculture, and looking back, this following is a result of a of its innovative design, artistic expression, exclusivity, influential collaborations, impact on streetwear, and its ability to challenge and redefine fashion norms. The brand’s unique identity and commitment to pushing the boundaries of fashion have cultivated a dedicated and passionate fan base, which is still going strong, over half of a century later.