GUESS USA adds Eli Russell Linnetz for Rebrand

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GUESS USA has decided that the time has come for a rebrand, and has therefore called upon ERL founder and video director, Eli Russell Linnetz, to help them get the job done. Linnetz is no stranger to working with big names, and has previously worked with the likes of: Kanye West, A$AP Rocky, Lady Gaga and more.. Linnetz also shot the new GUESS USA Fall campaign.

GUESS was founded in 1981 as a book of styles started by the 4 brothers: Georges, Maurice, Armand, and Paul Marciano. The rebrand will consist of modifying the name and logo of the iconic brand, while rebranding and updating its corporate image.

“our goal is to reestablish who we are as a company”

– Nicolai Marciano, GUESS USA Division Head.

The GUESS fall collection, shot by Eli Russell Linnetz, is expected to be released sometime in the fall of 2022, at Milan based retailer Slam Jam.

Photos: Eli Russel Linnets

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