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Nude Project, a dynamic Spanish fashion brand, has marked a significant milestone in its international expansion by launching its inaugural store in the Netherlands. This opening represents the brand’s ninth physical retail locationglobally, reinforcing its growing presence on the world stage. Strategically situated in Amsterdam, the store is nestled on Leidsestraat 31, one of the capital’s most prominent commercial arteries, ensuring high visibility and foot traffic.
Spanning an impressive 285 square meters across three floors, the new flagship store is a bold statement of Nude Project’s innovative vision. The store’s design draws inspiration from the cinematic universe of legendary filmmaker Stanley Kubrick, renowned for masterpieces like 2001: A Space Odyssey, Eyes Wide Shut, and The Shining. This conceptual approach infuses the space with a unique, immersive atmosphere that transcends traditional retail. The architectural design was crafted by El Departamento, a Valencian studio with prior collaborations with the brand. Their work has transformed the store into what feels like an artistic installation, prioritizing aesthetic experience over conventional sales environments.
The Amsterdam store, which has already opened its doors, exemplifies Nude Project’s commitment to blending fashion, art, and culture in its retail spaces. By choosing such a culturally rich and commercially vibrant location, the brand is poised to captivate both local and international audiences, further solidifying its reputation as a trailblazer in the global fashion industry.
Photos: Nude Project