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Slam Jam, the renowned streetwear and fashion curator, has partnered with Italian luxury automotive brand Maserati to push the boundaries between fashion and car design. This innovative collaboration will make its debut during Milan Fashion Week, where an exclusive immersive installation will be unveiled at Slam Jam’s flagship store in Milan.
The installation is conceived as a high-performance workshop, designed to transport visitors into Maserati’s world. Elements such as rubber flooring, scattered car parts, and black iron structures displaying the apparel create an industrial, motorsport-inspired atmosphere. The collection itself reflects this fusion of high-speed luxury and contemporary fashion, featuring t-shirts, sweatshirts, jackets, and track pants. These pieces incorporate reflective 3M details and reference Maserati’s distinctive iconography, merging technical functionality with cutting-edge streetwear aesthetics.
This collaboration signifies a bold step in merging two seemingly distinct industries, showcasing how automotive craftsmanship and fashion design can coexist to create a unique visual and experiential narrative.
Photos: Slam Jam / Maserati