Slam Jam x Umbro “Penalty Culture” SS24

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Forget sideline staples and hit the concrete pitch. Umbro and Slam Jam are back for another round of “Penalty Culture,” their ongoing collaboration that reimagines football fashion through the edgy lens of streetwear. This fresh drop transcends the boundaries of the beautiful game, injecting Umbro’s legendary sportswear heritage with a streetwise attitude.

The collection dives into Umbro’s archives, pulling out iconic silhouettes like the anorak and hoodie. These get a modern streetwear makeover, incorporating a mysterious mask and a football shirt that echoes the bold design of England’s 2006 kit. It’s a unique blend of footballing history and cutting-edge street style, perfect for those who like to bend the rules both on and off the pitch.

The new Slam Jam x Umbro collection available now through the Slam Jam website and at selected stores.

Photos: Slam Jam / Umbro

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