Ava Niuri is known for featuring the trendiest personalities in her campaigns, and this time, Bhad Bhabie takes the spotlight. The young rapper, who gained fame at the age of 13, is now the undeniable muse and “it-girl” of the moment for Heaven’s latest campaign.
In a dynamic scene riding a motorcycle, Bhad Bhabie not only unveils the gender of her expected baby but also showcases the pieces from the collaborative collection. The collection includes a football-themed T-shirt, two knitted dresses with unique prints, a sweatshirt with a star insert, two cut-out style tops, logo-combined trousers, a monogrammed shoulder bag, the Bear Bong necklace, and football-shaped Bong earrings. This collaboration captures the essence of the current cultural moment with a fresh and vibrant approach.
“The Marc Jacobs team contacted me to photograph me for Heaven and it was just before the pregnancy was leaked, so they didn’t know. When they found out they really wanted to do it and so did I, so we made it happen,” (…) “I love the way it turned out. We thought it would be fun to reveal the sex of the girl in the images, so we had some fun. I’m really enjoying this experience and I’m grateful to have these beautiful photos to share with my daughter one day,”
– Bhad Bhabie
The Heaven by Marc Jacobs x Barragán is available now, on the Heaven website, as well as select retailers such as Dover Street Market.
Photos: Marc Jacobs / BARRAGÁN / Zamar Velez