Marking his debut as G-Star RAW‘s ambassador, Burna Boy takes center stage in the latest campaign showcasing the brand’s Spring/Summer 2024 collection. The campaign unveils Burna Boy adorned in two distinct and unreleased models crafted specifically for him in Japanese denim. One is an exceptionally long coat drawing inspiration from military aesthetics, while the other is a sleeveless hoodie jacket. This ensemble is complemented by the inclusion of the renowned Elwood Jeans, a signature model from the brand.
“Denim is not just a fabric; it is an extension of who I am. Like my music, it is something personal, a dialogue with myself. Every stitch, every fade tells a story, and G-Star understands that. They are not dedicated to following trends but to challenging norms, just like me,”
– Burna Boy
Photos: G-Star RAW