Reebok and Cardi B has teamed up for their first ever collaboration. The collection will be launched tomorrow November 13. The goal is to inspire women through self-expression while staying true to themselves.
Cardi has been deeply involved in the process of this collection and has redesigned the iconic Club C silhouette, and added an elegant and minimalistic look to the iconic sneaker, that have stood the test of time and transcended fashions and generations for the last 35 years.
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To support the launch, Cardi B stars in a campaign titled “B Unexplainable” that celebrates her personal growth and passion for equality. Through the initiative, Reebok and the artist explore society’s expectations of women: “exaggerated”, “excessive”, “too dramatic” or “superficial”. But instead of trying to do what we are expected to do, let’s do what we have a right to do: Act without explanation.
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The Club C Cardi and the Cardi Coated Club C Double, will be available in women’s and children’s sizes. Available from November 13 on the Reebok website and Footlocker.
Photos: Reebok