Awake NY and Reebok has presented their latest joint effort. This week, the New York streetwear brand is launching co-branded versions of the Reebok Club C and Classic Leather.
The collaboration blends New York street culture with London youth culture, while paying tribute to streetwear and sneaker legend and friend of Awake NY founder Angelo Baque , Gary Warnett.
Featured in a “Sandtrap” and “Chalk” colourway, both styles are decorated with snake detailing and Awake’s signature motif on the heel, tongue tag, and insole.
“Design something that feels like New York heritage, but also recognizes London’s youth culture; the objective was to capture the synergy between both worlds and unite them through an authentic product .”
– Angelo Baque
The Awake NY x Reebok Club C 85 will be released March 12, on the Awake NY website and select retailers.
Photos: Reebok