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OVERSTANDARD – Culture & Creativity
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Fury

    FASHION

    The ZX Fury fuses Legendary Models From Reebok and adidas

    by OVERSTANDARD March 24, 2021
    written by OVERSTANDARD

    Reebok has lent one of its most recognizable silhouetes, the Fury, to its big brother, adidas Originals, to release a new installment of the A-ZX series. and by merging two iconic models from both brands, the ZX Fury is born, being a celebration of cultural and aesthetic exchange. The ZX Fury mixes some of the most distinctive details of the adidas ZX 8000 model and the Reebok Instapump Fury. Designed with premium materials, the upper part of the shoe pays homage to both silhouettes, while the Instapump Fury’s The Pump inner tube replaces the traditional lacing system. Juxtaposing the DNA of both brands, the ZX Fury is executed with a color mix that combines the “Aqua” tone of the ZX 8000 and the “Citron” of the Instapump Fury. The release is completed by a pair of exclusive ZX Fury socks featuring the collaboration’s cobranding.

    Photos: adidas

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Recent Posts

  • Reference Festival Unlocks its Radical ‘Freie Kunst’ Edition to Disrupt Art Basel Paris
  • The Louvre Barricaded: Student Protests and Civil Unrest Shadow Paris Ahead of Art Basel
  • Saint Laurent and Anthony Vaccarello Unearth Martin Parr’s Subversive Self-Portraits for a Parisian Exhibition
  • MM6 Maison Margiela and Salomon Return with eight Radical FW26 Styles, Headlined by the Hybrid Crossderby
  • Clint RTW Previews the Corteiz x Nike Shox R4 and a Massive Technical Apparel Drop

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OVERSTANDARD – Culture & Creativity
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