The ZX Fury fuses Legendary Models From Reebok and adidas

by OVERSTANDARD

Reebok has lent one of its most recognizable silhouetes, the Fury, to its big brother, adidas Originals, to release a new installment of the A-ZX series. and by merging two iconic models from both brands, the ZX Fury is born, being a celebration of cultural and aesthetic exchange. The ZX Fury mixes some of the most distinctive details of the adidas ZX 8000 model and the Reebok Instapump Fury. Designed with premium materials, the upper part of the shoe pays homage to both silhouettes, while the Instapump Fury’s The Pump inner tube replaces the traditional lacing system. Juxtaposing the DNA of both brands, the ZX Fury is executed with a color mix that combines the “Aqua” tone of the ZX 8000 and the “Citron” of the Instapump Fury. The release is completed by a pair of exclusive ZX Fury socks featuring the collaboration’s cobranding.

Photos: adidas

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