Just in time for Halloween, Gentle Monster blurs the line between fashion, film, and fantasy with its latest spectacle, THE HUNT — a short film directed by Nadia Lee Cohen and starring Hunter Schafer. Known for transforming eyewear launches into full-scale cinematic worlds, the South Korean brand pushes its storytelling further this season, weaving classic horror iconography into its signature surrealist aesthetic.
In THE HUNT, Schafer becomes the protagonist of a hallucinatory narrative that oscillates between dream and nightmare, a chase through Cohen’s vividly stylized universe where fear and glamour coexist. Every frame drips with her unmistakable visual language — saturated color, eerie sensuality, and hyper-controlled composition — yet remains true to Gentle Monster’s ongoing fascination with the uncanny and the beautiful.
The accompanying FW25 eyewear collection reflects this tonal shift. Gone are the overtly maximalist gestures of past seasons; instead, the line introduces sleeker silhouettes, refined metalwork, and slender frames crafted with obsessive attention to detail. Rendered in classic black, brushed gold, and muted chrome, each pair channels quiet sophistication, proving that minimalism can still feel cinematic.
Launching November 7 via the Gentle Monster online store, THE HUNT captures the brand’s evolution from eyewear label to cultural auteur — one that stages emotion as art, and fashion as a scene straight out of a fever dream.
Potos: Gentle Monster