Known for its creative crossovers, Jameson continues to expand beyond the world of whiskey with a new fashion collaboration. After past partnerships with Dickies and Carhartt WIP, as well as limited-edition bottles and music event platforms around the globe, the Irish brand now joins forces with Awake NY, the New York label founded by Angelo Baque, to create a streetwear-inspired capsule collection that reinterprets Jameson’s visual universe.
The collaboration translates the brand’s Irish heritage and distinct bottle-green identity into a lineup of jackets, sweatshirts, T-shirts, and caps, merging classic pub culture with urban design sensibilities. Each piece captures the essence of both brands: Jameson’s tradition and authenticity paired with Awake NY’s bold, contemporary street energy.
Launched exclusively in Spain, the drop is available at Mini Shop in Madrid, a key destination for fashion and cultural collaborations. The Awake NY x Jameson capsule is now available for purchase, marking another step in Jameson’s ongoing effort to bridge craft, culture, and style.
Ph. Awake NY / Jameson