Kith has always understood that nostalgia works best when it is engineered properly. A sneaker, a varsity jacket, a cereal box, a colour, a car — in Ronnie Fieg’s world, memory becomes most powerful when it is treated with obsessive precision.
To celebrate its 15th anniversary, Kith has reunited with BMW for the fourth chapter of their ongoing collaboration, bringing together apparel, accessories, and two bespoke automobiles. It is less a product drop than a full anniversary gesture: streetwear, luxury, car culture, and archive worship folded into one highly polished machine.
This time, the story begins with Inka Orange, one of BMW’s most recognisable early-1970s colours. First introduced on the 02 Series in 1971, the vivid shade became tied to BMW’s sporting identity and has since developed the kind of cult status that makes collectors speak in colour codes rather than simple names.
At the centre of the collaboration is a one-of-one 1972 BMW 3.0 CSi, redesigned by Ronnie Fieg in partnership with BMW. The car continues Kith and BMW’s habit of turning the German marque’s archive into a contemporary object of desire, following previous chapters built around Cinnabar Red, Vitality Green, and Techno Violet.
Alongside it sits Fieg’s 1987 BMW M6 E24, extending the project beyond fashion and into the territory of personal mythology. These are not cars treated as simple campaign props. They function like mechanical memories: objects from another era pulled forward, recoloured, recontextualised, and given the glossy emotional charge of a Kith anniversary drop.
That is where the collaboration makes sense. BMW brings engineering, heritage, status, and the romance of the road. Kith brings atmosphere: the ability to make an archive feel wearable, collectible, and social. Together, they turn automotive history into something that can live across clothing racks, showroom floors, Instagram feeds, and private garages.
The wider collection translates that same mood into apparel and accessories, letting the cars set the emotional temperature. Inka Orange becomes more than a paint shade. It becomes a graphic code, a mood, a signal to people who understand that the right colour can carry an entire decade inside it.
Photos: KITH / BMW