In a groundbreaking collaboration that has captivated fashion enthusiasts worldwide, Giorgio Armani and Kith have unveiled “The Archetype,” a four-part capsule collection exploring the multifaceted nature of modern masculinity.
Drawing inspiration from the cinematic arts, each capsule is centered around a distinct archetype: The Artist, The Entertainer, The Traveler, and The Entrepreneur. Each archetype is brought to life through a series of short films, starring iconic figures such as Martin Scorsese, Lakeith Stanfield, Pierce Brosnan, and Ronnie Fieg himself.
The Artist, starring the legendary director Martin Scorsese, has already been released to widespread acclaim. The Entertainer, featuring the rising star Lakeith Stanfield, offers a glimpse into the world of celebrity and performance. The Traveler, starring the suave Pierce Brosnan, captures the spirit of exploration and adventure. And The Entrepreneur,starring Kith founder Ronnie Fieg, celebrates the entrepreneurial spirit and the pursuit of success.
The complete collection will be available worldwide on October 20, both online and in select retail stores.
Photos: KITH / Giorgio Armani