SCANNER
Coming in clutch: London Fashion Week, Meet Elly
Claire Koron Elat and Shelly Lea Reich Unpack Personal Branding at Fashion Week in SELF™
Apple Enters London’s Live Music Scene with a Hyper-Exclusive Battersea Venue
MSCHF Bends the Rules of Car Design with Surreal, Twisted Lexus Sculptures
Alejandra Moros on Bodies, Florida and the Fantasy of Common Skin
Inside Amar Kanwar’s Radical, Multi-Screen Meditation on Trauma, Memory, and Political Violence
Beijing Powerhouse Liu Wei hijacks Fifth Avenue with a Surreal, Brutalist Takeover at The Met
Tremaine Emory Brings the Canon of Black Artistic Genius to the SCAD Museum of Art
HUF and Fruit of the Loom link up in Tokyo
Why the Fashion Industry’s Obsession With OnlyFans is Completely Inevitable
OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
  • FASHION
  • ART & DESIGN
  • INNERVIEWS
  • ARTICLES
  • PHOTOGRAPHY
Tag:

KRAMER

    ART & DESIGN

    Claire Koron Elat and Shelly Lea Reich Unpack Personal Branding at Fashion Week in SELF™

    by OS Staff September 25, 2026
    written by OS Staff

    Former 032c visionaries unpack the mechanics of self-design and digital performativity in a razor-sharp popup exhibition titled ‘SELF™’.

    When the global fashion circus descends upon Paris, the city becomes a hyper-concentrated pressure cooker of personal branding, curated posture, and endless image projection. Capitalizing on this exact atmospheric frenzy, former 032c Gallery artistic directors Claire Koron Elat and Shelly Lea Reich are staging SELF™—a four-day popup exhibition at KRAMER running from September 28 to October 1.

    Taking philosopher Boris Groys’ seminal essay Self-Design, or Productive Narcissism as its theoretical blueprint, the show probes how we consciously—and unconsciously—manufacture the digital and physical personas we broadcast to the world.

    “In the era of relentless self-curation, identity is no longer something you inherit—it is a project you continuously design and perform.”

    Rather than offering a polite academic critique, SELF™ brings together a rogue’s gallery of contemporary instigators across art, cinema, and music. Featuring works by Opium-adjacent producer F1LTHY (who also crafts the show’s sonic landscape), Dream Scenario director Kristoffer Borgli, poet-model Sonny Hall, Pouria Khojastehpay, Noémie Ninot, and Yury Belyavskiy, the exhibition operates as a multi-sensory dissection of ego, representation, and subcultural capital.

    Courtesy of Noémie Ninot

    Share this:

    • Tweet
    • Telegram
    • WhatsApp
    • More
    • Print
    • Reddit
    September 25, 2026 0 comment
    0 FacebookTwitterEmail

SIGN UP FOR OUR NEWSLETTER

Categories

  • ART & DESIGN
  • ARTICLES
  • CINE
  • CULTURE
  • FASHION
  • GAMING
  • INNERVIEWS
  • LIFESTYLE
  • MUSIC
  • NFTs
  • PHOTOGRAPHY
  • SPORTS
  • TECH
  • TOYS

Categories

  • ART & DESIGN (895)
  • ARTICLES (27)
  • CINE (183)
  • CULTURE (234)
  • FASHION (2,182)
  • GAMING (57)
  • INNERVIEWS (457)
  • LIFESTYLE (109)
  • MUSIC (95)
  • NFTs (102)
  • PHOTOGRAPHY (80)
  • SPORTS (35)
  • TECH (111)
  • TOYS (121)

Recent Posts

  • Coming in clutch: London Fashion Week, Meet Elly
  • Claire Koron Elat and Shelly Lea Reich Unpack Personal Branding at Fashion Week in SELF™
  • Apple Enters London’s Live Music Scene with a Hyper-Exclusive Battersea Venue
  • MSCHF Bends the Rules of Car Design with Surreal, Twisted Lexus Sculptures
  • Alejandra Moros on Bodies, Florida and the Fantasy of Common Skin

© OVERSTANDARD

OVERSTANDARD – Culture & Creativity
  • FASHION
  • ART & DESIGN
  • INNERVIEWS
  • ARTICLES
  • PHOTOGRAPHY