Iconic French brand Lacoste, has opened a new virtual store to showcase their products which are viewable in 360 degrees for their many supporters, as a bridge to the metaverse.
The virtual store is accessed from the Lacoste digital flagship store. It consists of three rooms which can be entered through the mouth of a crocodile. The second room is designed to interact with the collection through gamification; and the third and last one will be open only to members of the UNDW3 community who own the Lacoste NFT. In the latter there will be rewards during the month of December as an advent calendar, as well as a daily selection of prizes for 5 users.